Job boards don’t love you back.

It's easy to get excited when you spot a posting for an internship or a job in the creative industry that seems like a perfect fit. However, the reality is harsh: less than 0.2% of applicants for these positions even get an interview. In that murky pool the odds are not in your favor. So instead of pinning your hopes on a job board, it's smarter and more efficient to take a proactive approach by researching companies that align with your career goals and then reaching out directly to specific design directors or creative directors. It takes more effort, but you can do this.

Here are some thoughts for how to get this going. First, identify companies that are doing the kind of work you aspire to do. This requires thorough research into the industry and specific firms that match your interests and skills. Look for companies known for their excellence in branding, automotive design, exhibit design, UX design, or whatever niche you are passionate about. This step not only helps you target your efforts but also allows you to tailor your portfolio to meet their specific needs.

Once you have identified your target companies, the next step is to refine your portfolio. Your portfolio should reflect A: the type of work you want to do and are best at, and B: the type of work the company is doing. For instance, if you are targeting a firm known for its innovative branding projects, your portfolio should showcase your best branding work. If a company is recognized for its furniture design, include examples of your beautiful furniture projects. This shows potential employers that you not only understand their work but also possess the skills to contribute meaningfully to their team.

Personalizing your portfolio also involves understanding the specific style and industry focus of each company. Research their past projects, the clients they work with, and their overall design philosophy. This allows you to demonstrate that you are not just a generic “to whom it may concern” candidate but someone who has a genuine interest in and understanding of their work.

After refining your portfolio - and editing! - reach out directly to the design director or creative director. Craft a thoughtful and personalized message that highlights your admiration for their work and how you believe your skills and experiences align with their needs. This direct approach can set you apart from the sea of applicants submitting anonymously through job boards. It shows initiative, a deep understanding of the company's work, and a proactive attitude – qualities that are highly valued in the creative industry.

So, while job boards can be a comforting starting point, they should not be the focal point of your job search strategy. By researching target companies, refining your portfolio to reflect their work, and reaching out directly to decision-makers, you can significantly increase your chances of landing an interview and, ultimately, the job you desire.

As always, I’ve got a lot of thoughts around this topic. I’d love to help you figure your way through this. Send me a note: chris@creativecareerstarter.com and let’s have a talk.